PRED is more than just clothing. It’s a wake-up call. For those who know there’s more out there and are ready to go get it.

What started as an early idea under the name p.d.t. evolved in 2023/24 into a real movement. Born from the realization that a "normal life" without purpose isn’t enough – and the belief that clothing can spark change. Not because of the fabric, but because of the message it carries.

"The vision I pursue is to build a label that gives people who are on the edge of changing their lives the final reason to do it. To ignite their fire and tell them: Take the step. Don’t live in fear. Fear is temporary. Regret lasts forever."

– Bora Founder of PRED

Each piece is a reminder: your journey starts with one decision.

PRED for those who pursue more than the norm.